J. Park
Professional Infiniti Consultant
INFINITI vehicles have vibrant designs with clean lines inspired by elements of nature and Japanese tradition. At the beginning of the design process, each vehicle receives its own unique "gesture," a simple brushstroke based on Japanese shodo, or calligraphy. The gesture becomes the essence that guides the vehicle's styling. Exterior and interior details all reflect this refined, artistic impression.
The INFINITI name plays on the concept of infinity, with a unique spelling to show fresh thinking. The badge's two lines point to an infinite place on the horizon, and they reflect the brand identity - and promise - that Infiniti will keep a never-ending focus on the future, performance, luxury, new horizons, and a superlative ownership experience.
Beauty. Passion. Intensity.
Inspired Performance
